Timing and a sword

I just got back from a delightful trip to Boston where I presented some research at the International Communication Association annual conference.   Once again, I cannot overstate the importance of talking to kids early and often about what they see in the media.  Research is beginning to show that talking to kids about content you expect they will find on TV or online BEFORE they see it will reduce the effect of the content better than talking to them AFTER they view it.  In other words, it is better to send kids into the battle with a sword in hand than it is to give them a sword after the battle is over.

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